A Shetland pony is unlikely to sell at a performance horse auction, and a performance horse is just as unlikely to sell at a Shetland Pony breed auction so it is important to select the right auction for the horse being sold.
Competition horses are likely to attract the best price at a performance or sports horse auction.
Purebred horses, particularly those by noteable sires of the breed, may fetch the best price at a specliast breed auction so it is worth contacting breed societies or livestock auctioneers to find out if they are organising, or know of any auctions for the particular breed.
General horse and pony or market type horse auctions that sell a wide range of horses and ponies usually attract the lowest prices for the horses offered through the auction.
Before deciding which auction to sell a horse through it is worth investigating the quality of the horses sold through the different auctions. Usually auctions with a reputation for selling good quality horses attract buyers willing to pay a higher price than auctions with a reputation for selling lower quality horses where buyers are more likely to be searching for a cheap horse.
Competition and sports horse auctions usually require advance booking and produce an auction catalogue and the entry form will ask for a full description of the horse and a photograph. Include as much information as you can and a good photo to help generate interest in the horse prior to the auction.
General horse and pony or market type horse auctions often allow entry on the day with no advance booking needed so offer a solution when a quick sale is needed.
When selecting an auction read through the terms carefully and be aware of entry fees, commission charges and VAT charges that will be applied if the horse is sold through the auction and also any charges that may be applied if a horse goes out of the ring unsold, or is entered in advance and then withdrawn prior to the auction taking place.
Decide if you wish to set a reserve price for the horse (taking into account all fees and commissions that will be applied) and ensure this is included on the entry form. In the event a horse enters the auction ring and bids do not reach the reserve price the horse will leave the auction unsold.